As a person who don't watch TV, and rarely read magazines and newspapers, the Ads I frequently see are the Metro Ads. They are smart, but its funny that I think everyone who rides Metro in LA knows how bad it is. The ugly service makes the Ads really ironical. Every time I see the Ads, there is a picture in my head:

waiting for bus coming ... 20 min later, still waiting ... 40 min later, still waiting...

I am not the target audience of Metro Ads. But it makes me think about, Ads sometimes (I would say "most of the time" ) show only one side of the products, which is the good side. Yes those Ads are smart, but also unilateral and so not true. This makes me feel that advertisement is using cleverness to fool people. Ads can not make life better, product design do. This is one of the reasons why I dislike advertising. I believe in good Ads serve good content.