The same idea could be written in many many different ways. Although the concept behind the words are the same, different words could bring different feelings to the audience. This is what I learned from the first project in the Advertising Art Direction class.
In the video I shared above, the message that the blind man want to send out is he needs help, because he is blind. "I'm blind, please help" is a very direct way to send out this message, the words are plain and distance. Also I feel the word "blind" is too abstract, because most people don't have the feeling of "blind".
"It's a beautiful day, and I can't see it", is a better way of presenting the same idea, although the words are totally different. Most people can imagine the feeling of "can't see", and "can't see" "a beautiful day" is totally a tragedy. By describing the situation that the blind man is facing, brings compassion from the audience. It doesn't say "need help" directly, but the words result in help in action.
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